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Four happy babies sitting together on a soft mat with wooden toys and a plush bunny

Baby World Central

Baby essentials for your little world.

Explore baby clothing, blankets, feeding accessories and toys — from nursery to playtime.

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Product details

Materials and care details appear on each product page.

New-parent checklist

A getting-ready list for your family.

The collection

Stack of organic cotton muslin swaddle blankets in sage and cream
Organic Cotton Muslin Swaddle Blanket Set

A set of four ultra-soft muslin swaddle blankets in sage green and cream. Breathable 100% organic cotton, gentle on newborn skin, and generous 120x120cm sizing for snug swaddling or use as a snug blanket.

$34.99
Pale blue bamboo baby sleepsuit with star print
Star Print Bamboo Baby Sleepsuit

A cosy long-sleeve sleepsuit in soft bamboo cotton with a gentle star print. Breathable and temperature-regulating for better sleep, with easy-change snaps and fold-over cuffs.

$21.99
Wooden stacking rings toy with pastel rings
Wooden Stacking Rings Toy

A classic wooden stacking toy with six pastel rings on a sturdy beech base. Builds hand-eye coordination and fine motor skills, finished with baby-safe water-based paints.

$29.99
Mint silicone suction bowl, spoon and cup feeding set
Silicone Suction Feeding Set

A three-piece feeding set in food-grade silicone: a suction bowl that stays put, a soft-tip spoon and an easy-grip cup. Dishwasher safe and free from BPA and phthalates.

$19.99
Cream hooded baby bath towel with bunny ears
Hooded Bunny Bath Towel

A plush 600gsm cotton hooded towel with adorable bunny ears. Super absorbent and soft enough for the most delicate skin, generously sized at 75x75cm to grow with your baby.

$26.99
Cream plush bunny comforter toy
Plush Bunny Comforter

A snuggly first companion: a plush bunny comforter with long floppy ears and knotted corners that soothe little hands. Machine washable and made from recycled fibre fill.

$17.99